Advancing the Conversation of Jesus
I want to repeat something I shared at the beginning of the year about Jesus’ market and strategy. Whenever you set out to communicate with people to motivate them toward a given purpose, the question is always asked, “Who is your market?” This may sound a bit strange as we speak of Jesus and his Kingdom, but it really isn’t. Jesus was crystal clear about his market, both in his teachings and in his actions. It’s not just youth who is our market; it’s those who have ears to hear and eyes to see Jesus and hear his message.
And, as it is examined, this is the strategy of Jesus. He and every other leader who is out to launch a movement always begin with the most receptive and many times it is with the youth. Jesus chose mostly teenagers. Tamrat built an army initially of young people and it grew to 150,000 in 15 years and became strong enough to overthrow the most powerful army in all of Africa. What’s interesting is that when the young, strong, and visionary form a movement, they become a light of hope for the older ones who are prone toward receptivity of this same message.
So the market strategy for the message of Jesus is all who present themselves with ears to hear and eyes to see. This is precisely the Jesus way and the marketplace as he saw it. Let’s take a look at it. FIRST: Jesus sought out those who have ears to hear and eyes to see. SECOND: Jesus was looking for receptivity and described it in a variety of soils. THIRD: Jesus sought out the broken, the disenfranchised, the poor, the crippled, the religious outsiders, the turned off, and those who were never turned on spiritually.
FOURTH: Jesus rejected those who had ears, but didn’t hear and had eyes, but didn’t see. FIFTH: Jesus was especially tough on the religious leadership, especially the hypocrites. SIXTH: Jesus rarely sought people out; most came to him. SEVENTH: Jesus trained his followers along the way through meetings, miracles, and field trips together.
We are refocusing on what it means for us to welcome and work with those who have ears to hear and eyes to see. It means that we are committed to following the EXAMPLE of Jesus. It means that we are NOT FRANTIC to go make this strategy happen; we respond to everyone who has ears to hear and eyes to see. It means that we will use the platforms we have been given to invite all those sent to us into the conversation of Jesus. It means that we multiply our efforts to communicate Jesus and his Kingdom by walking together with like-minded followers.
NOTE: Whatever we determine to do to share Jesus and the Kingdom to our world, it all starts with us. If we are going to refocus our market on those who have ears to hear and eyes to see, we have to have ears to hear and eyes to see. So, what are you doing each day to open your ears and eyes to Jesus? Take the time you need to listen for what Jesus is saying to you and to look for what Jesus is doing around you. Start today!